MirrorMe AI: End-of-Year Newsletter 2025
- Jean-Pierre Allard
- Dec 22, 2025
- 3 min read
Year of Acceleration: From Founding to Breakthroughs
This year marks the very first chapter of our organisation. MirrorMe AI was launched in February, driven by a simple belief: that AI media should empower people, organisations, and communities, not overwhelm them.
In just a few months, that idea has evolved into a fast-moving reality and is scaling up to become a true international business with agents appointed across Europe and the Middle East.
MirrorMe AI has rapidly grown into a service trusted by national organisations, media partners, trade associations, and industry leaders. From pioneering the first AI-powered round in a major UK pageant, which captured online press attention, with the BBC, Daily Star and Daily Mail, to forming strategic alliances with the Data Centre Alliance, 2025 has been a year of innovation.
As we look ahead to 2026, our focus is on scaling responsibly while continuing to push boundaries. We’re expanding our simple, outsourced AI-led media, growing our leadership, and developing technology that provides independence, transparency, and opportunity for organisations across the world.
Wishing you a Merry Christmas & Happy New Year!
And here is something special. A Video for Christmas created with a little use of AI to bring to life a real Christmas story by Rev. Bill McDonald.
Our Feature on the BBC
This year has ended with the ultimate press and PR opportunity where MirrorMe AI was featured on the BBC Politics East show, and the next day on regional news, showcasing the groundbreaking work happening at our Milton Keynes headquarters. During the segment, Managing Director JP Allard demonstrated how our AI-powered digital twins can communicate in over 175 languages, helping UK exporters reach customers “everywhere” with ease.
The programme also highlighted insights from Damian Smyth, Director for AI Transformation, who emphasised the importance of supporting people through rapid technological change and ensuring AI is implemented responsibly and thoughtfully.
Miss England x MirrorMe AI: A Historic First in Pageant Technology
This year, MirrorMe AI became an official partner of Miss England, launching the first-ever AI-powered round in a UK beauty pageant, alongside our parent company, TVNF.
Contestants created hyper-realistic AI avatars, digital twins built using MirrorMe’s service, and competed by pitching services and securing business clients in a format inspired by the BBC’s “The Apprentice.”
These avatars are now appearing in branded adverts, generating commissions, and supporting contestants in real commercial environments. Through coaching in AI media and digital entrepreneurship, Miss England has positioned itself as a global leader in ethical, future-focused talent development.
The initiative has captured national attention, featuring across major news outlets and industry publications, which highlighted the groundbreaking blend of innovation, media training, and ethical AI practice within a mainstream competition.
Strategic Partnership with the Data Centre Alliance
Another major highlight this year was establishing a strategic collaboration with the UK’s Data Centre Alliance (DCA).
This partnership enables DCA and its member organisations to:
Leverage DCA’s media infrastructure for scalable, secure AI-powered video creation
Build GDPR-compliant, branded video channels
Produce global, multilingual communication at enterprise standards
Run virtual workshops across highly secure data-centre networks
This initiative gives trade associations in the data-centre ecosystem unprecedented access to compliant, next-generation media services.
AI Labs: New Leadership Workshops & Emerging Tech
Our AI Labs & Journal community continues to grow into a national knowledge hub for responsible AI leadership.
The group focuses on:
Turning ideas into peer-reviewed, actionable business plans
Reducing commercial risk
Supporting innovation across UK enterprises
Building ethical, independent AI models that reduce reliance on tech giants
This is a space for experts, innovators, and industry leaders to collaborate and shape the UK’s long-term AI advantage.
Latest Insights & Updates
Catch up on the newest articles, industry commentary, and thought leadership from the MirrorMe team in our Latest Blogs section.
Thank You & Looking Ahead
2025 was a defining year for MirrorMe AI, marked by groundbreaking partnerships, national media exposure, and innovation programmes.
Thank you for being part of the journey.
If you’d like to reconnect, collaborate, or explore opportunities for 2026, we'd love to hear from you.
Here’s to an exciting year ahead - The MirrorMe AI Team
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