Worth A Read

Behind the Scenes. Beyond the Trends.

Welcome to the MirrorMe Blog, your go-to resource for exploring the intersection of AI, business strategy, and innovation. Here, we share actionable insights, expert analyses, and practical guides to help companies leverage artificial intelligence, enhance operational efficiency, drive revenue growth, and stay ahead in an ever-evolving digital landscape. Whether you’re a business leader, marketer, legal professional, or tech enthusiast, our content is designed to inform, inspire, and empower your next decision with AI-driven strategies.

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MirrorMe AI: End-of-Year Newsletter 2025

Year of Acceleration: From Founding to Breakthroughs This year marks the very first chapter of our organisation. MirrorMe AI was launched in February, driven by a simple belief: that AI media should empower people, organisations, and communities, not overwhelm them. In just a few months, that idea has evolved into a fast-moving reality and is scaling up to become a true international business with agents appointed across Europe and the Middle East. MirrorMe AI has rapidly gro

Creating AI Avatar Videos: Best Practices for Marketing Managers

As video dominates the marketing landscape in 2025, AI avatar videos have emerged as a powerful way to boost engagement, personalise content, and scale production without the usual resource drain. For marketing managers juggling tight budgets and fast timelines, mastering AI avatar video creation is both a challenge and an opportunity. Best Practices for AI Avatar Videos: Understand Your Audience and Objectives Effective AI avatar videos start with crystal-clear goals and aud

MirrorMe AI Featured on BBC Programme

Successful Milton Keynes AI Media startup MirrorMe AI has just been featured by the BBC on Politics East. JP Allard, Managing Director, was interviewed and gave a demonstration which featured some of the groundbreaking work they are doing to aid the UK’s exporters reach everyone ‘everywhere’ with digital twins speaking any of over 175 languages. MirrorMe’s Director for AI Transformation, Damian Smyth, was also featured in the same programme, stressing how vital it was not ju

How AI Video Content Is Revolutionising Marketing Strategies

Video has become the centrepiece of digital marketing. By 2025, it is estimated that video will account for a staggering 82% of global consumer internet traffic! As platforms prioritise video content, brands face mounting pressure to produce high-quality, engaging videos regularly across multiple channels. Traditional video production, with its high costs and lengthy timelines, simply can't keep up with this demand. Enter AI-powered video content! This innovation is transform

What Is an AI Avatar & Why It’s the Future of Corporate Video

What Is an AI Avatar? An AI avatar is a hyper-realistic, digital version of a person created by using AI. It can replicate your voice, gestures, and speaking style, allowing you to deliver messages, presentations, and updates without having to film every time. Think of it as your virtual twin: always camera-ready, always consistent, and available 24/7 to represent you or your brand. Through services like MirrorMe AI, leaders and teams are filmed once, then use AI to generate

From Crisis to New Revenues: Transform Member Communications in 30 Days

Global trade disruption has been escalating at an unstoppable pace, bringing about incredible change and challenges; every organisation needs to take action on a scale like never before. Due to the ongoing Tariff War, global exporters lost an estimated $420 billion in trade last year, with 7 out of 10 firms forced to slash marketing and communications budgets. Traditional outreach methods are too slow and too costly, and take far too long to commission against today’s pressur

Caution and Innovation: Navigating AI’s New Frontier in UK Legal Practice

Is your firm AI-ready and regulation-ready? This essential briefing cuts through the AI to spotlight the real risks, rules, and rewards for legal professionals embracing AI in the UK. From generative tools to digital client avatars, discover how to stay innovative without compromising trust, compliance, or client care. Your firm’s next competitive edge could also be its biggest liability, unless you proceed with clarity and care. Client Confidentiality in the AI Era Avoid un

Meet Miriam: MirrorMe’s Interactive AI Avatar Is Now Your Go-To Guide

At MirrorMe, we believe the future of AI isn't just intelligent, it's interactive. Today, we're thrilled to introduce our latest innovation: Miriam, the first-of-its-kind interactive AI avatar designed to answer all your questions about MirrorMe in real time. Whether you're curious about how MirrorMe avatars work, what customisation options are available, or how to integrate our technology into your brand, Miriam has the answers. Always available and infinitely scalable, Miri

MirrorMe AI Partners with Miss England: Launching a Revolutionary Business Avatar Competition

A New Era of AI-Powered Avatars Since 2018, our partners at The Video News Factory have worked closely with Miss England. They have...

Custom AI Avatars: A Game-Changer for Businesses

Businesses constantly look for ways to connect with customers in meaningful ways. Customers expect quick answers, consistent brand experiences, and engagement across multiple platforms. One tool gaining traction is a custom AI Avatar of your top sales rep, founder, or anyone who you would want to represent your brand. These digital twins offer a new method for engagement, communication, and brand representation. An AI Avatar can be your digital twin. It can speak, express emo

How Chat GPT and outsourcing to MirrorMe can transform your business in 90 days

Unlock Departmental Value with Realistic AI Avatars + ChatGPT As an executive driving digital innovation, you're under pressure to deliver results, fast. Now, you can. Hyper-realistic AI avatars + conversational intelligence from ChatGPT are revolutionising departments across the enterprise. With MirrorMe AI, you can modernise customer service, marketing, HR, and more, often within just 90 days. How AI Avatars + ChatGPT Supercharge Your Business Department AI-Driven Transform

Milton Keynes Media Director launches groundbreaking business video news channel with a broken arm!

JP Allard, Managing Director of TVNF, was able to use his own AI technology, MirrorMe AI, to save the day after a freak accident that...

Forget ChatGPT: How to Transform Export Marketing with AI:

Forget ChatGPT: Transform Export Marketing

In a world of volatile tariffs, fragmented buyer journeys, and rising expectations for localised engagement, traditional export tactics no longer cut it. But where there's complexity, there's opportunity. Powered by Perplexity AI and MirrorMe AI, export managers are rewriting the rules and winning. Why This Approach Works Speed to Market: Go from research to campaign launch in weeks, not months. In today’s global race, first movers win. Massive Scale: Reach thousands of bu

Enhancing Patient Care with AI Avatars

Opportunities and Challenges for Healthcare Professionals Helping Clinicians Do More With Their Time AI avatars are transforming the interaction between private healthcare providers and NHS professionals with patients. By handling duties like patient education and communication, these digital assistants free up clinicians. This allows them to concentrate on what truly counts: delivering clinical care. Why AI Avatars Matter in Healthcare Clinician Time is Limited Clinicians

10 Cases of CEO Deepfake Fraud & The Perfect Counter Measures!

Protect Your Organisation from AI Deepfake Scams The age of AI is here. It's efficient. It's powerful. And it's being weaponised. CEOs...

How Building Your Own AI Agents Creates Best ROI

Building your own AI Agents: Reviewing the best strategy to make early gains by developing in-house capability to create AI agents. A 30-Day Plan to Start Building In-House AI Capability Most AI investments promise a lot. Few deliver without spiralling costs, long contracts, and vendor lock-ins. At your last board meeting, the talk was all about AI. But the question remains: where do you start, and who do you trust? This guide shows you a smarter way forward: training your ow

Why B2B Sales Teams Must Adopt AI Agents Now - Or Risk Being Left Behind

The Pressure Is Building Sales and customer success teams are expected to move faster, personalise more, and deliver better outcomes, all...

Win Global Markets in 30 Days with AI Avatars

A new reality for UK exporters demands a new kind of strategy. Meet MirrorMe AI. Trade disruption is now the norm. The winners? Those who move fast. Sweeping tariffs and global uncertainty have created a tough environment for UK exporters. Rising costs, shrinking access, and geopolitical shocks mean only one thing: adapt fast, or lose ground. MirrorMe helps UK businesses respond in 30 days , by entering new markets with AI-powered localisation and multilingual sales outreach