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Profile
Join date: Feb 10, 2025
About
Built a career in IT and led major projects like Internet TV for doctors and eCommerce for major banks. In 2010, I founded The Video News Factory.
Posts (45)
Feb 13, 2026 ∙ 2 min
Stop Subtitling, Start Speaking: Why "Native Presence" is the New Global Trade Standard
In the global boardroom of 2026, the language of business is no longer just English; it’s the language of the customer. For decades, international trade relied on a "good enough" approach to communication: English-led presentations supplemented by subtitles. But as we enter a more decentralised, hyper-personalised global economy, "good enough" is becoming a barrier to entry. Research shows that 75% of consumers are more likely to purchase when content is in their native language, and in B2B,...
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Feb 6, 2026 ∙ 3 min
Why "Good Enough" Isn't: The Case for Agency-Managed AI Video in 2026
In 2026, the promise of Artificial Intelligence is flooding the market with tools that claim to solve every business challenge at an unbeatable price. When it comes to AI video generation, the landscape is particularly crowded. You can find "DIY" platforms for as little as £30 a month, promising instant avatars and quick video creation. But for businesses focused on executive presence, brand authority, and high-stakes communication, "good enough" is simply not an option. This isn't just about...
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Jan 29, 2026 ∙ 2 min
The ROI of Executive Presence: Why 2026 is the Year of the AI Digital Twin
In the high-stakes environment of 2026 corporate communication, the most valuable asset a company possesses is not its intellectual property; it is the authority and trust of its leadership. However, for most C-Suite executives, the "Production Tax" required to maintain that presence is simply too high. Traditional video production is a dinosaur. Between booking studios, managing lighting crews, and multiple rounds of editing, a single five-minute "State of the Company" video can cost upwards...
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