Countering CEO Deep Fake Fraud
- Jean-Pierre Allard
- Apr 24
- 2 min read

Artificial Intelligence is transforming industries, but it's also enabling a new wave of cybercrime. CEO fraud, where criminals impersonate executives to authorise fraudulent payments, is escalating with AI's help. Notably, deepfake technology now allows fraudsters to clone voices and faces, making scams more convincing and harder to detect. In the UK alone, Cybercrime costs the UK economy £27 billion per annum, equivalent to more than half of what we spend on National Defence!
Criminals are increasingly using AI to impersonate CEOs and other executives, tricking employees into authorising fraudulent payments. These schemes have cost businesses millions of pounds. Notable cases include:
FACC AG (2016): Lost €50 million when scammers impersonated the CEO in emails to the finance department.
Ubiquiti Networks (2015): Lost $46.7 million to attackers who impersonated executives and legal counsel.
Toyota Boshoku Corporation (2019): Lost $37 million to scammers posing as business partners.
Facebook and Google (2013-2015): Defrauded of $121 million over two years by a single individual.
While large companies are targeted, small and medium-sized enterprises (SMEs) are often more vulnerable due to limited resources and less stringent security protocols. Criminals exploit these weaknesses, leading to significant financial losses and, in some cases, the collapse of businesses.
Key Statistics
A 2024 Deloitte poll revealed that 25.9% of executives experienced deepfake incidents targeting financial and accounting data.
The Financial Crimes Enforcement Network (FinCEN) observed a rise in fraud schemes using deepfake media.
The UK economy loses approximately £27 billion annually to cybercrime, a significant portion of which involves sophisticated scams like deepfake fraud.
Steps to Protect Your Business
Employee Training: Educate staff about the risks of deepfake technology and how to recognise suspicious communications.
Verification Protocols: Implement multi-factor authentication and verification processes for financial transactions and sensitive requests.
Limit Public Exposure: Be cautious about the amount of audio and video content of executives available online, as these can be used to create deepfakes.
Invest in Technology: Utilise AI-driven tools to detect and prevent fraudulent activities.
Regular Audits: Conduct frequent security assessments to identify and address vulnerabilities.
Protecting your company from emerging AI risks and embracing secure, innovative methods will enhance your business's efficiency and communication. Download the full story below.
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