The Scaling Dilemma: Why Traditional Video Content Creation Slows Businesses Down

Video content is shared 12 times more than text and images combined on social media. (Source: Social Pilot, 2024)

Video content, it’s everywhere, it’s expected, and honestly, it works. That’s why social media is as popular as it is… video! Video can help you communicate with your people and cut through the noise like nothing else.

The Dilemma is Simple

As the business grows, so does the need for content, more videos, more updates, and more presence. But traditional video production just can’t keep up.

Why?

Because every piece of video content takes time, planning, filming, editing, approvals... and more time. Multiply that by all the departments, campaigns, and internal/external platforms you need to show up on, and suddenly, content creation becomes a full-time job (or several).

At the same time, the people who should be showing up, your senior team, your experts, and your trusted voices, are normally the least likely to want to jump on camera regularly. It’s not their world, and frankly, they’ve got bigger things to handle.

So, even though you need to scale video content to grow, the process of creating it traditionally slows you down.

That’s exactly what we solve.  

I’ve run campaigns, it normally comes back to one thing that made the difference: personalised video.

The drive to find a solution started with marketing, and has grown into different areas. Larger businesses have a different set of challenges altogether. Data, internal comms and training can be chaotic. There’s so much information flying around, that people are desperate for something clear, quick, and useful. They don’t want to sit in another meeting or scroll through endless docs; they just want to know what they need to do and carry on.

The quality we obsess over is second to none, making sure what you get from us is of the highest quality. It’s not just an AI avatar; it’s your tone, your presence, and your brand, brought creatively to life. The result? You get a finished video, or a set of videos that feels like you, without the hassle. We literally get the best of you.

Real Problem - Problem Solved!

Above is Mike from Lynkpay (https://lynkpay.co.uk/). A pleasure to work with and a true character, which can now come to life in a world of its own, so to speak. See his LinkedIn Post here.

We’ve captured all kinds of businesses, from wellness brands to complex B2B partnerships with products/services that aren’t the most glamorous. But that doesn’t matter. What matters is explaining them clearly, in a way that’s easy to understand AND engaging.

Let me break down exactly where MirrorMe saves your time and sanity:

1. Professional standards without the stress. Maintain that polished look, without you having to set up lights and cameras every time. I'm sure you're already wearing enough hats.
   

2. We help plan and script. If you don’t have time to think through every word, we can help there.
   

3. No rehearsals, no second-guessing. We guide you through a single capturing session, and from that point on, we take care of everything.
   

4. Editing? Done. Some people love to edit. And that’s great! But if you’ve got volume to handle, or a recurring schedule to meet, and you need consistency and quality, then it can all get a bit too time-consuming. Let our guys, cherry-picked award winners take this off of your hands.

Our number one goal? Save your precious time.

The applications are endless. Social media, internal comms, HR updates, product explainers, customer support, training, you name it. An avatar video can deliver!

Stay tuned for Episode 3, where JP will talk more about current limitations (because we’re honest about those too).